Video for major Alumni/ Donor event celebrating the Inauguration of a new President: Grace Cotter Regan.
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Highlights of Graduation ceremony and featuring former Sec. of State John Kerry as Commencement speaker
NMH admissions overview featuring amazing images of the school to short student testimonials.
Video guided tour for St. Marks School Admissions in English, Korean, Chinese and Spanish versions. Each country is represented by a student on-camera host who shows off the benefits and beauty of the campus in a engaging way.
Profile of an innovative Holderness curriculm initiative. The program exposes an entire class to a variety of visual, craft, performance and written arts over a special two week term. Professional visiting artists teach small classes where each student can discover their hidden artist and passion.
Profile of a special IBM Design Thinking seminar taught by IBM experts at St. Georges innovative Merck-Horton Center for Teaching and Learning.
New President Jamie Collins shares his vision of the future for Notre Dame Academy. Sent by e mail and all social media and web NDA outlets to Alumni and parent audiences. As the schools first male leader the video was a important tool to convey his experience, leadership and commitment to an an all-girl faith based education.
Compelling end of year highlight review and video message from new Head of School Alixe Callen.
Heartfelt testimonial video for Notre Dame Academy Advancement featuring former alumnae and current parents. Each parent talks about why they feel it’s so important to contribute to the school and its mission. The highly produced and robust NDA video library adds engaging visual counterpoint to an authentic and simple video presentation.
Profile of a musically talented St. Georges School student: Singer/ Songwriter Charlotte Maerov.
Tabor Class of ’70 Reunion, June 5-7
A video to promote an innovative student scholarship fund that reflects St. Georges ongoing commitment to support the families of active duty servicemen and women. The video was used by the advancement department for personal fundraising appeals and events and was released on Veteran’s Day to all St. George’s School alumni and parent audiences via social media, web and e mail marketing campaigns.
Incoming Tabor Academy freshman spend some time swimming off the coast of Cuttyhunk during their Summer Orientation Cruise on the SSV Tabor Boy.
Capital campaign video for special gala event at Notre Dame Academy in Hingham, MA.
“Your NICU Baby”
A breakthrough hospital video series delivered by Tablet and/or Smartphone
Hospitals are more and more being mandated by regulatory bodies to provide critical patient education and many are turning to video to meet those demands. Some forward thinking hospitals such as the Mayo and Cleveland Clinics have created their own video-programming channels in house. Others hospitals have turned to airing innovative video networks from network program suppliers like the Newborn and Patient Channels from the Wellness Network to produce segments that inform and educate patients.
School On-Line Video: Best Practices in Alumni, Advancement and admissions Communications
Many private schools, colleges and universities are beginning to develop more sophisticated social media and on-line video strategies to reach out to a variety of targeted school audiences. The most innovative schools are looking beyond traditional print communications such as magazines and direct mail, for a more engaging e-mail marketing and social media communications strategy.
Innovations in Web Programming Nets
More and more companies and non-profits are building video programming networks of their own and it is changing the face of video distribution and marketing forever. It’s no longer enough to produce one off promo videos for a web site home page. Smart marketing demands dynamic programming development. The multi-platform video distribution universe now consists of Web sites, APPS, Facebook, You Tube, Vimeo, e-mail direct mail and other outlets. All of these sites need fresh programming that people want to watch and be engaged by. It needs to be entertaining. It needs to be informative. It needs to be essential and highly on-demand centric.